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The List:
Claims
Five startups reshaping the future of claims from triage to resolution.
John Anderson. December 2025
So, why a Claims list?
Claims is where insurance gets real. It’s where customers form their strongest opinions, where costs escalate quickly, and where expectations are shifting fastest. From fraud detection to straight-through processing, the pressure to do more with less is transforming every part of the claims process. We’ve chosen to focus here because it’s high on every carrier’s agenda, and full of opportunities to create tangible value.
What is the Claims list?
It's our shortlist of standout startups in claims, each selected for making waves in a specific category across the claims value chain. The categories themselves reflect real priorities we’re hearing from carriers: where the biggest challenges lie, and where innovation is already making a difference. Think of it as a curated list of the most enterprise-ready solutions in the claims arena.
How We Selected These Startups
As a dedicated insurtech investor, we speak to hundreds of startups and dozens of insurers each year. We’ve used that perspective, plus input from operators, underwriters, CIOs and claims leads, to identify the companies gaining the most traction and delivering the most impact. Each startup here has credible deployments, strong technical foundations, and a proposition that aligns with where the market is headed.
The Claims List 2025
Claims AI
AFV Portfolio Company
Tractable
Founded 2014
London & NYC
Live with 20+ insurers
What they do:
Tractable applies advanced computer vision to vehicle damage photos submitted at FNOL. Their AI models assess severity, determine repairability, and estimate costs, in real time. The result is faster, more accurate triage and smoother decision-making across motor claims.
Why they stand out in this category:
Tractable sets the benchmark in this space. They’ve proven their AI can operate at enterprise scale, delivering measurable value to some of the world’s largest insurers. It's fast, reliable, and built for the real complexity of auto claims.
AI/ML
Auto
Assessment
Claims Counter Fraud
Lazarus AI
Founded 2022
NYC
Live with 10+ insurers
What they do:
Lazarus uses AI to detect signs of fraud at the point of claim. It scans submitted images and documents for anomalies and flags suspicious claims instantly. It integrates easily with digital FNOL flows, with no impact on customer experience.
Why they stand out in this category:
Most fraud tools work after the fact. Lazarus shifts that forward into real-time. That change alone is powerful. Add in their smart integration and growing traction with large carriers, and it’s clear they’re redefining what good looks like in this spaces.
AI/ML
Fraud
FNOL
Claims Automation
AFV Portfolio Company
EvolutionIQ
Founded 2010
NYC
Live with 10+ insurers
What they do:
EvolutionIQ is a decision-support platform that helps carriers manage complex claims. It identifies which cases need attention, recommends next-best actions, and helps handlers focus time where it counts. Especially strong in long-tail lines like workers’ comp.
Why they stand out in this category:
Automation in complex claims is tough. EvolutionIQ is one of the few doing it well, augmenting human expertise without adding friction. Carriers using it are seeing better outcomes, faster cycles, and more empowered teams.
Automation
Decisions
Workers Comp
Claims Payments
InsurPAY
Founded 2022
NYC
In pilot with tier 1 insurers
What they do:
InsurPay streamlines outbound payments for insurers, with a secure, flexible platform that lets policyholders choose how they want to be paid, bank transfer, PayPal, Venmo, even push-to-card options. It manages compliance, reconciliation, and user experience all in one.
Why they stand out in this category:
InsurPay is quietly powering payments for dozens of North American carriers – from household names to specialist lines. Their depth of experience in insurance means they know how to navigate everything from lien holders to dual payees.
Payments
Efficiency
Embedded
Insur PAY
Claims CX
Hi Marley
Founded 2020
San Francisco
Live with 15+ insurers
What they do:
Hi Marley is built specifically for the insurance industry. At its core is a smart, conversational AI that sits across SMS, email and other channels, making it easy for insurers to keep claimants informed, ask for information, and answer questions in plain English.
Why they stand out in this category:
Hi Marley stands out for making communication feel human – while also saving time and reducing workload for claims teams. It’s widely used by US carriers, with consistent results in cutting cycle times and boosting NPS.
CX
AI/ML
Comms
Explore more on the thinking behind this list
Want to go deeper?
We’ve shared more on the trends behind this list, from rising fraud complexity to the role of AI at FNOL, in our latest claims insights briefing paper.
See them in action.
We're hosting a claims focussed demo day in September, where you can see these startups, plus other hand selected movers and shakers in the claims field, up close.
Why trust what we have to say?
We meet over 100 insurtechs a year, from early-stage startups to growth-stage scaleups.We’ve seen what great looks like, and we know how hard it is to go from pitch-ready to enterprise-ready.
This list isn’t paid for, sponsored, or generated by AI. It’s handpicked, the same shortlist we’d share with our own investment team or carrier partners. Every company here has earned its spot by doing something that matters, and doing it well.
Has something from the Claims List peaked your interest?
The Claims List 2025 was curated by John Anderson, Partner at AFV
John leads AFV’s coverage across claims and underwriting. A regular speaker at InsurTech Insights and DIA, they work closely with both PortCos and carrier partners to spot solutions that scales